snack aid founder Jim Lawlor

Interview with Snack Aid Founder Jim Lawlor: Building an Ethical Fundraising Franchise

Snack Aid is a leading UK Charity Snack Franchise, raising over half a million pounds for Make-A-Wish UK® while helping everyday people run their own low-cost, flexible businesses. We sat down with Jim Lawlor, founder of Snack Aid, to learn about the origins of the franchise, its unique partnership with Make-A-Wish, and why this business is growing in popularity across the UK.


From Property to Purpose: The Origins of Snack Aid

Before launching Snack Aid in 2012, Jim had already been involved in business. “I’ve always looked at setting up businesses if I can see a gap,” he explained. The seed for Snack Aid came years earlier when he worked in property in Bulgaria and considered linking profits to a local orphanage.

“When that business ended, I came away with the idea that it would be nice to have a business where you’re making money but also giving back. So when I came across the concept of charity snack boxes, it just clicked.”


Partnering with Make-A-Wish UK

While Jim initially explored local or regional charity partnerships, he realised that to build a sustainable fundraising model, a national partner was essential. That led him to Make-A-Wish UK.

“I always liked the whole concept of Make-A-Wish,” Jim said. “Most charities are about research or medical funding. Make-A-Wish is different — they make children’s dreams come true. It goes straight to the heart.”

Snack Aid has now raised over £500,000 for Make-A-Wish. “For most of the last decade we’ve averaged around £60,000 per year,” Jim added. “It’s a magical partnership. The kids get their wish, but the parents get joy too — seeing their child experience something unforgettable.”


How the Snack Aid Franchise Works

At its core, Snack Aid is a fundraising snack box franchise. Franchisees receive branded snack boxes, initial stock, and exclusive rights to operate in their own local territory.

“You place your boxes in workplaces and community locations — offices, pubs, schools, gyms, garages, hotels, anywhere people gather,” Jim explained. “Customers buy a snack, and part of that money goes straight to Make-A-Wish. It’s simple: everyone wins.”

Snack Aid’s range includes popular sweets, flapjacks, crisps (including gluten-free options) and unique children’s activity packs. “We’re the only franchise offering activity packs alongside snacks,” Jim said. “It helps franchisees access sites that wouldn’t normally accept sweet boxes.”


A Fair and Low-Cost Franchise

Unlike many franchises, Snack Aid doesn’t charge ongoing royalties or management fees. Franchisees invest in their package and receive stock and assets in return.

“When you buy our franchise, your money isn’t disappearing into thin air,” Jim explained. “You’re converting your investment into stock and branded boxes. In fact the retail value of the stock far outweighs the cost of the investment making it a no brainer. If you stopped tomorrow, you still have an asset.”

This makes Snack Aid one of the UK’s best low-cost franchise opportunities. Franchisees typically start with around 300 boxes, with the potential to scale up as they grow their customer base. Earnings are uncapped, with the record being over £65,000 in one year.


Who Makes a Good Snack Aid Franchisee?

According to Jim, the model is designed for people who want control, flexibility, and meaningful work.

“It suits anyone who wants a better work-life balance, people who don’t want stress and want to be their own boss,” Jim said. “You don’t need previous business experience. It’s as simple as franchises come, and I’m only ever a phone call away for support.”

One challenge can be shyness about approaching businesses. “That’s where the Make-A-Wish brand helps,” Jim explained. “Wearing the charity’s branded clothing is like body armour. People see you as representing a children’s charity, not just selling snacks. It gives franchisees confidence.”


Community Impact

Snack Aid provides more than convenience snacks. It creates a direct connection between communities and a beloved children’s charity.

“Most people know Make-A-Wish, or they’ve seen it on TV,” Jim said. “By buying a flapjack or a bag of sweets, they’re helping to grant wishes for seriously ill children. It’s a small act that adds up to a big difference.”


Looking Ahead

Snack Aid has weathered challenges — from rising costs to COVID — but Jim remains committed to keeping the franchise fair, ethical, and accessible. “At Snack Aid, your success is my success,” Jim concluded. “If our franchisees aren’t making money, neither are we. That’s the way the business is designed. We’re passionate about what we do, and we’ll continue to build a franchise that changes lives, one snack at a time.”

Contact Snack Aid Charity Snack Franchise here today or email us here at info@snackaid.co.uk


Frequently Asked Questions about the Snack Aid Franchise

What is the Snack Aid franchise? 
Snack Aid is a low-cost fundraising franchise where you place charity branded snack boxes in workplaces and community locations. Customers buy a snack and a portion of the sale supports Make-A-Wish UK.

Is Snack Aid a vending franchise?
Yes — Snack Aid boxes are a type of self-vending snack box. Unlike traditional vending machines, they are simple, low-cost and easy to manage. Many people searching for vending franchises are surprised to discover how affordable and flexible Snack Aid is as an alternative.

How much does it cost to start a Snack Aid franchise?
Snack Aid is one of the UK’s most affordable franchise opportunities. Your investment is used for stock, branded boxes and your exclusive territory, giving you a tangible asset from day one.

Do I need previous business experience to run a Snack Aid franchise?
No. Snack Aid is designed to be straightforward and accessible. If you’re motivated and want to build your own business, you can succeed with this model.

How much can I earn with Snack Aid?
Earnings depend on your effort and the number of boxes you place. Many franchisees earn around £30,000–£35,000 annually, while one achieved over £60,000 by expanding their customer base.

What makes Snack Aid different from other franchises?
Snack Aid is the only snack box franchise partnered with Make-A-Wish UK, offering a unique mix of sweets, flapjacks, crisps and children’s activity packs. It’s an ethical business that makes money while making a difference.

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